An independently researched beauty guide

Understand your makeup.Build your technique.

Explore skin preparation, ingredients, tools, and application in a 272-page illustrated guide. Learn what each step does and how to adapt it to the look you want.

English · 272 pages · 14 visual guides

Skin healthIngredientsTechniqueUnique beauty
Makeup Theory — First Edition by DH Ramos book cover

Makeup Theory by DH Ramos

272 pages14 visual guidesEnglish edition

Beauty history

Skin preparation

Product ingredients

Application techniques

The practice studio

Try the technique.

Five free interactive guides for placement, ingredients, and color correction. Start with a question and see what changes.

Explore free makeup tools ↗

Inside the pages

See how the lessons work.

A curated look inside the actual book: photography, reference pages, and practical detail designed to reward a closer look.

Open the free sampler

The beauty archive

Open a selected spread.

01 / 13

Pages 16–17

Selected pages from the First Edition

Makeup Theory, page 16
Page 16
Makeup Theory, page 17
Page 17

Preview pages from Makeup Theory · The complete 272-page edition is available in print and digital formats.

The complete path

Explore the book by topic.

History. Tools. The formula. Your skin. Then application. The order is deliberate: technique means more when you understand what came before it.

01The First Step

Where? • Just Beauty • Your Canvas • Facial Terms & Distribution

02An Artist's Tools

Brushes • Essentials • Top Picks

03Inside the Formula

Dermocosmetic Ingredients • Conscious Choices

04Your Canvas

¿Dry, Oily, or Sensitive Skin? • Faceshapes • Skin Tones & Undertone • Choosing Shades

05Skincare

A Routine for You • Lifestyle Habits to Improve Your Skin

06Get Ready With Me

Foundation • Concealer & Contour • Blush • Highlights

07Brows

Combing, Gel & Pencils • Styles

08Eyes

Eyeshadow & Color Placement • Eyeliner • Lashes

09Lips

Lip Prep & Base • Lip Liner Shapes • Lipgloss • Finish

10Trends

By Season • Bridal Makeup

11Secret Techniques

No-Makeup Makeup • Bold Eye Makeup • Soft Glam Makeup • Unique Beauty

About the author

DH Ramos

DH Ramos is an author and independent researcher from Monterrey, Mexico. Makeup Theory brings together his research into beauty history, ingredients, tools, and application in an illustrated reference.

His aim is to make the reasoning behind makeup easier to understand: what a product does, why a technique works, and how different choices shape a finished look.

Written for curious readers, Makeup Theory combines explanations with visual guides designed to be revisited during practice.

Two ways to read

Choose the format that makes sense for you.

The content is complete either way. The difference is whether you want a private reader beside your mirror or a physical book in your hands.

Physical paperback

Standard-color paperback

$32.99plus applicable shipping/tax
  • All 272 pages
  • Physical reference book
  • Standard-color printing
Available at AmazonView physical paperback ↗

Questions, answered

Before you open the book.

Is this book for beginners?

Yes. It explains the why before the how, then turns the theory into visual, step-by-step lessons you can use while doing your makeup.

Does it only teach one makeup style?

No. The point is not to copy one face or one trend. The book moves from natural makeup to bolder techniques so you can adapt the ideas to your features and taste.

Does it cover different skin tones and face shapes?

Yes. Shade matching, undertones, face shape, skin type, and product placement are central parts of the book.

What makes it different from short tutorials?

A tutorial can show you one look. Makeup Theory connects skin, tools, ingredients, placement, and technique so you can understand what to change when the look—or the face—changes.

Is there a less expensive digital edition?

Yes. The complete 272-page protected web edition is US$17.99 as a one-time purchase. It works on phone, tablet, and desktop and does not require a subscription.

Can I download or print the digital edition?

The US$17.99 edition is licensed for personal reading in the private web reader. Downloading, printing, copying, redistribution, resale, and account sharing are not included.

Start reading

Continue with the complete book.

Explore all 272 pages in the digital edition, or choose the paperback.