New illustrated beauty book

Learn the theory.Make it yours.

Makeup should not make you look like everybody else. This 272-page visual guide moves from history, tools, ingredients, and healthy skin habits to step-by-step application—so every technique can become your own.

Five full visual lessons. No email required.

Makeup Theory — First Edition by DH Ramos book cover
14 visual guides
272 pages
272illustrated pages
14save-worthy visual guides
11chapters from skin to technique
1idea at the center: your features

Why this book

Most makeup advice tells you what to copy.

Makeup Theory looks beyond the finished look.

It connects cosmetic history, an artist's tools, dermocosmetic ingredients, conscious choices, healthy lifestyle habits, placement, and finish. Learn how the pieces interact—then decide what beauty and the brands you support should stand for.

Inside the pages

Lessons worth keeping open beside your mirror.

Get 5 lessons free
Choosing shades visual guide preview from Makeup Theory
Skin tone + undertone

Choosing shades

Foundation visual guide preview from Makeup Theory
Prep, place, blend

Foundation

Blush visual guide preview from Makeup Theory
Placement + intensity

Blush

Brow styles visual guide preview from Makeup Theory
Shape with intention

Brow styles

Eyeshadow visual guide preview from Makeup Theory
An application map

Eyeshadow

Lip liner visual guide preview from Makeup Theory
Define + enhance

Lip liner

What you will learn

From the skin underneath to the final detail.

The titles below come directly from the book: a complete path from the history behind makeup to the final lesson, Unique Beauty.

01

The First Step

Where? • Just Beauty • Your Canvas • Facial Terms & Distribution

02

An Artist's Tools

Brushes • Essentials • Top Picks

03

Inside the Formula

Dermocosmetic Ingredients • Conscious Choices

04

Your Canvas

¿Dry, Oily, or Sensitive Skin? • Faceshapes • Skin Tones & Undertone • Choosing Shades

05

Skincare

A Routine for You • Lifestyle Habits to Improve Your Skin

06

Get Ready With Me

Foundation • Concealer & Contour • Blush • Highlights

07

Brows

Combing, Gel & Pencils • Styles

08

Eyes

Eyeshadow & Color Placement • Eyeliner • Lashes

09

Lips

Lip Prep & Base • Lip Liner Shapes • Lipgloss • Finish

10

Trends

By Season • Bridal Makeup

11

Secret Techniques

No-Makeup Makeup • Bold Eye Makeup • Soft Glam Makeup • Unique Beauty

Made for real routines

Start where you are.

01

Understand the whole picture

Begin with makeup history, the tools of the artist, dermocosmetic ingredients, and more conscious product and brand choices.

02

Build on healthy skin

Connect skin type, a routine for you, lifestyle habits, shade matching, and each step of face, brow, eye, and lip application.

03

Experiment without losing yourself

Explore seasonal looks, bridal makeup, no-makeup makeup, bold eyes, and soft glam before ending with what makes beauty unique.

Makeup is temporary, your smile lingers.

— DH Ramos

About the author

DH Ramos

Born on May 28, 2000, in Monterrey, Mexico, DH Ramos approached makeup as an independent researcher—not as a makeup artist, and having never used makeup himself. The project began with a practical dream: to create something genuinely useful that could help him build toward buying a home.

That outsider's perspective led him beyond tutorials. Makeup Theory connects history, tools, dermocosmetic ingredients, conscious choices, healthy lifestyle habits, step-by-step application, and the values behind the companies readers support. Its seasonal chapter grew after he noticed an October peak in the Google Trends data he reviewed, when costumes invite people to experiment with makeup in new ways.

The book ends with Unique Beauty: a reminder that beauty is subjective, distinction deserves to be valued, and no technique should erase what makes a person their own.

Questions, answered

Before you open the book.

Is this book for beginners?

Yes. It explains the why before the how, then turns the theory into visual, step-by-step lessons you can use while doing your makeup.

Does it only teach one makeup style?

No. The point is not to copy one face or one trend. The book moves from natural makeup to bolder techniques so you can adapt the ideas to your features and taste.

Does it cover different skin tones and face shapes?

Yes. Shade matching, undertones, face shape, skin type, and product placement are central parts of the book.

What makes it different from short tutorials?

A tutorial can show you one look. Makeup Theory connects skin, tools, ingredients, placement, and technique so you can understand what to change when the look—or the face—changes.

Makeup Theory — First Edition

Your face is not a template.
Your makeup should not be either.

Learn the principles. Keep what serves you. Make the rest your own.